#U.S YELLOW PAGES MANUAL#

#U.S YELLOW PAGES MANUAL#

Fewer resources are used to have an online directory – rather than the use of paper, transport and the manual labour cost of delivering to 23 million homes.The move from paper to digital is likely to lead to efficiency gains for the whole economy. after the rise of motor cars, many train firms went out of business) But, in this case, the firm has successfully adapted to changing technology and consumer demand – replacing paper with the digital version. Sometimes, technology causes firms to go out of business completely, (e.g. people who deliver directories/printers/paper companies) But, in this case, it is easier to see how an equivalent number of new jobs are created in different fields which are taking over the paper industry.

Given the ubiquity of search engines, the paper version of Yellow Pages has lasted longer than some traditional media.įrom one perspective, we could be concerned about employment effects of a business closing down (e.g. For example, record shops and bookshops have struggled to seamlessly transition to an online presence. In terms of creative destruction, the decline of Yellow pages is very mild – the business was able to adapt during the managed decline. The Yellow Pages company have successfully developed an online repository – which seeks to mirror the old functionality of Yellow pages, but with new services, such as an ability to see online reviews and more information than small listings. The decline of the paper Yellow Pages has been mirrored by growth in online versions. It’s hard to imagine the days when you rang up travel agents to find the cheapest aeroplane tickets. But, for many other goods and services, demand has fallen faster. The last copy of the Yellow Pages shows some sectors – builders, plumbers are still strong suggesting that for certain types of services, some consumers (possibly older people) still value a company that advertises in a traditional way. WIth less demand for paper versions, companies no longer feel the need to pay for appearing in the Yellow Pages – relying entirely on a digital presence. The rise of digital search has changed consumer behaviour. If you wanted to employ a plumber, builder or gardener, you would go to the Yellow Pages almost out of default. In a pre-internet age, the Yellow Pages was an essential household item. The old Yellow Pages of the 1980s and 90s were huge and voluminous. It is very thin compared to the directories I remember as a child. I received a copy through the post yesterday. Yellow Pages have announced that their paper directory will cease publication in 2019, and it will be replaced solely by a digital service. Why leaf through a telephone directory, when you can search online and get more information at the tips of your fingers? For those born in the digital age, a paper copy of business listings may seem something of an anachronism.

U.s yellow pages